First Central has data front and centre in its business strategy on a page; it’s boldly declared in our definition of who we are, our purpose, and our mission which is an incredible opportunity for a data leader and their team. So, the ambition we have at First Central for data management and for creating value from it combined with a truly exceptional collaborative culture is an highly motivating environment to be in. One of the reasons I joined the business was that I wanted to work in an organisation that had a similar, ‘family-type’ feel as my previous company but one that had a more entrepreneurial, fast-paced edge to it. I have certainly found that here. Finally, because we chose to create our own insurance platform and adopted cloud technology early, the opportunities for generating rich event data and then embedding analytical models into customers’ journeys are huge. Again, this is a highly motivating element of the data ambitions of our business.